FINDING ESSENCE SERIES
[ FREE Resources & Insights ]
From personal signature to Essence Studio: an intimate look at intentional brand evolution. Join me as I document the real, unfiltered journey of building something meaningful – sharing frameworks, insights, and tools that light the path to your own transformation.
[ FREE GUIDE 001 ]

Finding Your Brand Essence
A 3-Step Framework
Ready to bring more intention to your brand decisions?
This practical guide takes you from uncertainty to clear action. Through the same three-step framework I use with clients, you'll learn to map your current reality, identify what truly matters, and create a prioritized plan that feels aligned with your vision.
Inside you'll find:
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Strategic reflection prompts to uncover hidden opportunities
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A proven framework for organizing scattered insights into actionable steps
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Clear priority filters to identify what matters most right now
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Real-world examples from various service-based businesses
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Step-by-step action plan templates you can implement immediately
Perfect for you if:
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You're feeling disconnected from your brand's current direction
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You want to make strategic decisions with more confidence
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You need a clear system for prioritizing brand evolution steps
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You're ready to align your brand with your deeper purpose
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Featured Resource







Letters of becoming
[ NEWSLETTER ]
Intimate bi-weekly letters where I share strategic insights, practical tools, and honest reflections from the journey, plus early access to new resources before they're released in the main series. These letters are crafted for founders who believe in building with intention.
The Space Between Strategy and Soul
[ journal Entry 001 ]
When your work stops feeling like an authentic expression of who you are, the disconnect creates a particular kind of tension. It showed up for me in unexpected ways – in my reluctance to share my work, in my resistance to marketing, in the way my voice would waver when speaking about my business. Despite running a successful design business, something was missing—the essence that made it uniquely mine had become clouded by industry expectations and should-dos.

Upcoming in the Series
The Foundation
[ chapter 001 ]
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Brand evolution reflection framework
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Current brand audit process
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Behind-the-scenes of strategic decisions
Strategic Exploration
[ chapter 002 ]
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Market research insights
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Ideal client clarity sessions
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Positioning evolution journey
Offers Suite Development
[ chapter 003 ]
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Service suite transformation
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Client journey mapping
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Package evolution process