top of page

FINDING ESSENCE  SERIES

[ FREE Resources & Insights ]

From personal signature to Essence Studio: an intimate look at intentional brand evolution. Join me as I document the real, unfiltered journey of building something meaningful – sharing frameworks, insights, and tools that light the path to your own transformation.

[ FREE GUIDE 001 ]

Freebie Mockup Gif.gif

Finding Your Brand Essence

A 3-Step Framework

Ready to bring more intention to your brand decisions?

This practical guide takes you from uncertainty to clear action. Through the same three-step framework I use with clients, you'll learn to map your current reality, identify what truly matters, and create a prioritized plan that feels aligned with your vision.

Inside you'll find:

  • Strategic reflection prompts to uncover hidden opportunities

  • A proven framework for organizing scattered insights into actionable steps

  • Clear priority filters to identify what matters most right now

  • Real-world examples from various service-based businesses

  • Step-by-step action plan templates you can implement immediately​

Perfect for you if:

  • You're feeling disconnected from your brand's current direction

  • You want to make strategic decisions with more confidence

  • You need a clear system for prioritizing brand evolution steps

  • You're ready to align your brand with your deeper purpose

DOWNLOAD

NOW

DOWNLOAD THE FREE GUIDE:

Featured Resource

open envelopes.png
e3f60f27-89e9-4b76-b3e1-df7c6b6dab6c.jpg
e19cab99bbcfd628b9cee739c3712f61.png
polaroids_1.png
polaroids_2.png
2249665761139afa13a0e287b2caf245.png
4ca2bb64-8434-4d2b-a64f-c90721594a4a.png

Letters of becoming

[ NEWSLETTER ]

Intimate bi-weekly letters where I share strategic insights, practical tools, and honest reflections from the journey, plus early access to new resources before they're released in the main series. These letters are crafted for founders who believe in building with intention.

95c39bde-dbba-4cfd-aebe-626b4ce03329.jpg

The Space Between Strategy and Soul

[ journal Entry 001 ]

When your work stops feeling like an authentic expression of who you are, the disconnect creates a particular kind of tension. It showed up for me in unexpected ways – in my reluctance to share my work, in my resistance to marketing, in the way my voice would waver when speaking about my business. Despite running a successful design business, something was missing—the essence that made it uniquely mine had become clouded by industry expectations and should-dos.

mehdi-sepehri-5GRMoi4qxok-unsplash.jpg

Upcoming  in the Series

The Foundation

[ chapter 001 ]

  • Brand evolution reflection framework

  • Current brand audit process

  • Behind-the-scenes of strategic decisions

Strategic Exploration

[ chapter 002 ]

  • Market research insights

  • Ideal client clarity sessions

  • Positioning evolution journey

Offers Suite Development

[ chapter 003 ]

  • Service suite transformation

  • Client journey mapping

  • Package evolution process

bottom of page