WHAT'S INCLUDED
60-Minute Strategy Workshop
Brand Positioning Framework
2 Brand Direction Concepts
2 Initial Brand Direction Concepts
Complete Logo Suite & System
Custom Colour Palette & Typography
Brand Pattern/Texture Elements
Social Media Templates & Assets
Comprehensive Brand Guidelines
30-Day Implementation Support
INVESTMENT
CAD $2,500
Pay in full or 3 payments of CAD $900
Project Availability: June: 2 spots • July: 2 spots • August: Waitlist Open
Every successful brand begins with a strong foundation.
The difference between businesses that struggle to be seen and those that naturally attract their ideal clients often comes down to one thing: intentional brand identity that communicates your true value.
Whether you're launching a new venture or have evolved beyond your current branding, the Brand Foundations package creates the professional, cohesive brand presence your expertise deserves.
Have questions? Schedule a free consultation to learn more.
The Transformation Journey
From DIY Uncertainty to Professional Confidence
Before: Hesitating to share your business card or website because your visuals don't reflect your expertise
After: Proudly showcasing your brand across all touchpoints, knowing it perfectly captures your value
From Missed Connections to Magnetic Attraction
Before: Watching ideal clients choose competitors because your brand doesn't signal your true quality
After: Attracting clients who already value your approach before you even speak with them
From Visual Inconsistency to Seamless Brand Experience
Before: Recreating graphics and struggling with different looks across platforms
After: Implementing your brand effortlessly with a complete system designed for consistency
THE BRAND FOUNDATIONS IS PERFECT FOR:
New businesses ready to launch with intention
Start your business with a brand that feels authentically you rather than trying to piece something together yourself
ESTABLISHED BUSINESSES THAT HAVE EVOLVED BEYOND THEIR CURRENT BRANDING
Your work has depth and impact, and it's time your visual identity reflected that evolution
SERVICE PROVIDERS WHO WANT THEIR VISUAL IDENTITY TO MATCH THE QUALITY OF THEIR OFFERINGS
No more disconnect between your exceptional service and how your brand is perceived
Dr. Alandi Stec
Thank you so much, Sabrina! I'm actually shedding some tears because it's just so beautiful. You truly brought to life the invocation of the vision and mission of my work as is possible through the medium of branding and web design! I am so beyond grateful!
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“Truly every element, the colors, the fonts, the images, and the alchemy of all of those components together arrive into their presentation...it's just outstanding.”
What Makes This Approach Different
While many designers focus solely on aesthetics, our process begins with strategic foundations—understanding your business goals, audience needs, and competitive landscape.
This strategic-first approach means your brand isn't just beautiful; it's purposefully designed to position you effectively in your market and connect with your ideal clients.
The results speak for themselves: Our clients report higher-quality leads, increased confidence in their marketing, and the ability to charge premium rates after clarifying their brand presence.
Booking 2025 Clients ● Booking 2025 Clients ●
EVERYTHING INCLUDED IN YOUR PACKAGE:
Comprehensive Brand Discovery Questionnaire
Competitive Landscape Analysis
60-Minute Brand Strategy Workshop
Brand Positioning & Messaging Framework
2 Unique Brand Direction Concepts
2 Rounds of Thoughtful Revisions
Primary Logo + Secondary Logo Variations
Submark/Icon for Social Media and Small Applications
Custom Colour Palette with RGB, CMYK, and HEX Codes
Typography System with Font Pairing and Hierarchy
Brand Pattern/Illustrations for Visual Dimension
Social Media Profile Graphics (Profile and Cover Images)
Email Signature Design
5 Social Media Post Templates
Brand Guidelines Document
Brand Implementation Roadmap
File Organization System with All Source Files
30 Days of Email Support for Questions and Guidance
60-Minute Brand Launch Strategy Session
INVESTMENT: CAD $2,500
FLEXIBLE PAYMENT: 3 INSTALLMENTS OF CAD $900
Project Availability: June: 2 spots • July: 2 spots • August: Waitlist Open
THE BRAND
FOUNDATIONS
package
A complete brand identity experience that gives you everything you need to show up professionally and with purpose—from logos to color palette to type system. Every design choice is backed by strategy, so your brand doesn’t just look good—it reflects your true value and connects with the people you’re here to serve.
Ready to transform your brand in just three weeks?
Maggie Mctavish
As a business owner that is involved in the day to day operations, it was challenging to develop my business's brand from a strategic standpoint / bird's-eye view. I had an idea of what I wanted it to be like and what I wanted to convey, but knowing that there was so much to consider became very overwhelming.
I now feel confident with the brand I have and proud to let the world know about Mango Media.
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“WHEN I RECEIVED THE FINAL DELIVERABLES, I WAS SHOCKED TO SEE HOW MUCH VALUE SABRINA CONTRIBUTED TO MY BUSINESS AND BRAND PRESENCE.”
HI, I'M SABRINA
The Designer Behind Your Brand Transformation
After 12 years in advertising agencies creating campaigns for global brands, I realized something was missing: the chance to show how thoughtful design could transform businesses at a more personal level.
That's why I created Essence Studio – to partner with service providers and personal brands who deserve more than surface-level design. My approach combines strategic expertise with deep listening, taking time to understand not just your business goals, but the deeper impact you want to create.
I specialize in helping visionary entrepreneurs like you build brands that authentically attract ideal clients while supporting the lifestyle you've worked so hard to create.
The Brand Foundations process reflects everything I believe about intentional design – that your expertise deserves visual expression that truly honors its value.
THE PROVEN 3-WEEK PROCESS
WEEK one
DISCOVERY & FOUNDATION
We begin by understanding not just what you do, but why it matters to your audience. You'll complete our detailed brand questionnaire, which explores your business goals, audience needs, and competitive landscape.
I'll analyze your market position and create a Brand Strategy Brief that captures your unique value proposition and audience insights. We'll refine this together in a 60-minute workshop session, ensuring we have a rock-solid foundation for design decisions.
Deliverables: Brand Strategy Brief, Positioning Statement, Target Audience Profiles, Competitor Analysis
WEEK two
MOODBOARDS & First Concepts
Based on our strategic foundation, I'll create two distinct visual direction concepts, each with a comprehensive mood board showcasing potential color palettes, typography styles, and overall aesthetic directions.
We'll review these concepts together in a presentation call, discussing how each direction aligns with your strategic goals. You'll select your preferred direction, providing feedback that guides the development of your complete brand identity system.
Deliverables: Two Visual Direction Concepts, Initial Logo Designs, Color and Typography Recommendations
WEEK three
REFINE & LAUNCH
Using your feedback, I'll refine your chosen direction and develop it into a complete, cohesive brand system. This includes finalizing your logo suite, developing application examples, and creating all the assets you need to implement your brand confidently.
After a final review and refinement, I'll deliver your comprehensive brand package with all files organized for easy use, along with detailed guidelines for consistent implementation.
Deliverables: Final Logo Suite, Complete Color and Typography System, Brand Pattern/ Illustrations, Application Examples, Brand Guidelines Document
2 spots for June ● 2 spots for July ● August waitlist open ●
CHOOSE YOUR INVESTMENT OPTION
Payment Plan
3 PAYMENTS OF
CAD $ 900
CAD $2,700 TOTAL
Need more flexibility? Spread your investment over three months while still getting immediate access to your complete brand package.
50% deposit to secure your spot
Second payment due on the day of our strategy workshop
Final payment due three weeks after
Pay in Full
CAD $2,500
PAY IN FULL & SAVE $200
Choose our simplified payment option and save $200. Select either 100% upfront or a 50/50 split (half at start, half at completion) while still receiving the full discount.
One simple payment OR 50% upfront, 50% at the end
Save $200 off the payment plan price
🔒 Secure payment options available
Plus 13% HST for businesses within Canada.
I Understand You Might Have Some Hesitations...
About timing, investment, or whether this is the right approach for your business. Let me address those for you.
I completely understand—as a business owner, your time is precious. That's why I've designed the Brand Foundations process to require minimal time commitment from you. Our streamlined approach means you'll need to invest just 5 hours of your time across the entire three-week project, primarily for the strategy session and providing feedback. Most clients find they can easily fit this into even the busiest schedules, and the long-term time savings of having a professional brand system far outweighs the initial time investment.
This is one of the most common concerns I hear, and it's completely valid. Quality branding is an investment—but consider what you're really investing in: the ability to attract higher-quality clients, command premium pricing, and save countless hours struggling with inconsistent DIY design. Many clients report that their investment returns to them within 2-3 months through improved client conversion rates alone. Remember too that your brand isn't a short-term expense—it's a foundational business asset that will serve you for years to come.
While every industry has its nuances, the core principles of strategic brand development remain consistent: understanding your audience, clarifying your positioning, and creating visual systems that effectively communicate your value. I've worked with clients across health and wellness, creative services, and professional consulting—and what matters most isn't your industry, but rather your commitment to building something meaningful. The Brand Foundations process is adaptable by design, focusing on what makes your specific business unique rather than applying generic industry templates.
This is exactly why the Brand Foundations process begins with strategy, not design. Many clients come to me feeling uncertain about their direction, and our discovery process is specifically designed to create clarity. In fact, if you already had perfect clarity, you might not need this service at all! The strategy workshop and positioning work we do together often creates breakthrough moments that help you see your business with fresh eyes. You don't need to have everything figured out—you just need to be open to the process of exploration.
The True Value of Professional Branding
The average small business owner loses an estimated CAD $10,000+ annually due to:
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Missed opportunities with ideal clients who choose more professional-looking competitors
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Time wasted recreating inconsistent marketing materials
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Lower perceived value leading to price sensitivity from potential clients
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Inability to command premium pricing due to discount-looking branding
Your brand is often the first impression potential clients have of your business. Investing in professional foundations now creates a solid platform for growth that will serve your business for years to come.
FREQUENTLY ASKED QUESTIONS
A: Unlike designers who jump straight to visuals, our process begins with strategic foundations—understanding your business goals, audience needs, and market position. This strategy-first approach ensures your brand isn't just beautiful, but effectively communicates your value to ideal clients. We also provide comprehensive implementation support, helping you confidently launch your new brand.
A: Most clients find two rounds sufficient due to our thorough discovery process. However, we understand perfection matters! Additional revision rounds can be added at CAD $250 per round. That said, our milestone approval process throughout the project means we're continuously aligning, reducing the need for major revisions.
A: Absolutely! You'll receive every file needed to implement your brand confidently, including:
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Vector source files (AI, EPS) for all logo variations
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High-resolution PNG files with transparent backgrounds
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Print-ready PDF files
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Web-optimized files for digital use
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Font files or links to purchase (if using premium fonts)
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Organized folder system with clear file naming
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A: Budget options provide generic designs without strategic alignment to your business goals or audience needs. They typically focus on a single logo rather than a complete brand system. Our process creates a custom, strategy-driven brand identity specifically designed to position you effectively in your market and connect with your ideal clients—something no template or low-cost option can provide.
A: To make the most of our process, you'll need:
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Your finalized business name
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Basic understanding of your target audience
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Examples of brands you admire (both in and outside your industry)
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Any existing brand elements you want to maintain or evolve
We provide a comprehensive pre-work guide when you book to help you gather everything needed.
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A: You'll receive 30 days of implementation support via email, plus a 60-minute launch strategy session to help you roll out your new brand effectively. We also offer retainer options for ongoing design needs and check in at the 6-month mark to see how your brand is performing. Many clients return for website design or marketing materials as their next step.
2 spots for June ● 2 spots for July ● August waitlist open ●
The Simple 3-Step Process to Get Started:
01
Apply
Complete the quick application form to share your vision for your project (takes just 5 minutes)
02
Connect
Schedule a complimentary 30-minute discovery call to ensure we're the perfect fit for your branding needs
03
Begin
Secure your spot with a 50% deposit and receive your welcome package with everything needed to prepare for our journey
PROJECT TIMELINE AT A GLANCE
Application
& Discovery Call
Schedule within 48 hours of applying (subject to availability)
Project Start
Within 2 weeks of booking (subject to availability)
Week 1
Strategic Discovery & Foundation Development
Week 2
Visual Exploration & Concept Presentation
Week 3
Refinement & Complete Brand System Delivery
Post-Project
30 days of implementation support and launch strategy session
The Brand Foundations package is designed and delivered by Sabrina Varela & Essence Studio, helping purpose-driven service providers create brands that authentically attract their ideal clients.