Mango Media: Brand Identity & Web | Sabrina Varela Portfolio

MANGO

MEDIA

BRAND & WEB STRATEGY & DESIGN

CREATIVE & STRATEGIC

WEB EXPERIENCES AND SEO FOR AMBITIOUS ENTREPRENEURS.

BRAND STRATEGY

POSITIONING STATEMENT

VALUES

GOALS & MISSION

TONE OF VOICE

IDEAL CUSTOMER

TARGET AUDIENCE

CUSTOMER PERSONA

CUSTOMER JOURNEY

YOUR PLACE IN THE INDUSTRY

INDUSTRY ANALYSIS

DIFFERENTIATION

BRAND PLACEMENT

WEB STRATEGY & DESIGN

Mango Media's primary mission is to empower service-based businesses to reach their full digital potential and thrive in the virtual space.

To align with that mission, our goal was to incorporate elements into the design that conveyed the brand's professional and creative values while also maintaining a very minimal aesthetic.

Our final brand direction brings together a modern and bold sans-serif font, a fun icon that hints at the mango slice and search feature, along with an elegant color palette—resulting in a balanced visual that conveys professionalism and legitimacy while still being approachable.

BRAND AND WEB DESIGN STUDIO