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CALO

JEWELRY

BRAND INTENSIVE

PORTFOLIO 7.jpg

HIGH-QUALITY & PLAYFUL HANDMADE JEWELRY FOR THE REFINED FASHIONISTA.

BRAND INTENSIVE PROJECT

BRAND IDENTITY

STATIONARY DESIGN

SOCIAL MEDIA ASSETS

To embody the perfect blend of fun and elegance, we chose a timeless wordmark that was customized to include playful touches. The sparkles and frame shapes are representative of the high-quality, handcrafted pieces while also maintaining a very minimal aesthetic.

The brand identity also included a typography system that paired script and sans-serif typefaces, and a color palette that mixed neutral and bright tones, creating the perfect blend of sophistication and playfulness.

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500 TERRY FRANCOIS STREE
SAN FRANCISCO, CA 94158

123·456·7890
INFO@MYSITE.COM

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