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CALO
JEWELRY
BRAND INTENSIVE
HIGH-QUALITY & PLAYFUL HANDMADE JEWELRY FOR THE REFINED FASHIONISTA.
BRAND INTENSIVE PROJECT
BRAND IDENTITY
STATIONARY DESIGN
SOCIAL MEDIA ASSETS
To embody the perfect blend of fun and elegance, we chose a timeless wordmark that was customized to include playful touches. The sparkles and frame shapes are representative of the high-quality, handcrafted pieces while also maintaining a very minimal aesthetic.
The brand identity also included a typography system that paired script and sans-serif typefaces, and a color palette that mixed neutral and bright tones, creating the perfect blend of sophistication and playfulness.
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