HIGH-QUALITY & PLAYFUL HANDMADE JEWELRY FOR THE REFINED FASHIONISTA.
BRAND INTENSIVE PROJECT
SOCIAL MEDIA ASSETS
To embody the perfect blend of fun and elegance, we chose a timeless wordmark that was customized to include playful touches. The sparkles and frame shapes are representative of the high-quality, handcrafted pieces while also maintaining a very minimal aesthetic.
The brand identity also included a typography system that paired script and sans-serif typefaces, and a color palette that mixed neutral and bright tones, creating the perfect blend of sophistication and playfulness.