Things to avoid when creating a brand identity.
Updated: Mar 27
Creating a brand identity is an important step in building a successful business. Your brand identity is the visual representation of your brand and includes things like your logo, color scheme, and typography. A well-crafted identity can help you connect with your target audience, build trust, and differentiate yourself from the competition. But there are a few things you should avoid when creating successful branding.
Here are some common branding mistakes to avoid:
Not having a brand strategy
One of the biggest branding mistakes a business can make when building a brand is focusing solely on creating a strong visual identity without first developing a clear brand strategy. While visually appealing and cohesive brand identity is certainly important for making a positive first impression, it's not enough to sustain a business in the long term. Your brand's identity should be aligned with your business goals, brand voice, brand personality, core values, customer experience, and ideal customer.
Without branding strategies, even a strong brand identity can fall flat or even be perceived as inauthentic or inconsistent. By neglecting to develop a brand strategy, businesses risk misaligning their brand with their target audience, diluting their message, and losing out on opportunities to differentiate themselves in a competitive marketplace. A strong brand image is a valuable asset, but without a solid brand strategy to support it, it may not lead to the desired results.
Copying your competitors
It can be tempting to look at your competitors' brand identities and try to emulate their success. But copying their logo or color scheme is a recipe for disaster. Not only does it make it harder for your brand to stand out, but it can also lead to legal issues. Instead, focus on what makes your brand unique and create a brand identity that reflects your unique personality and values.
Being too trendy
A common mistake is designing your new brand to be trendy. Trends come and go, and your brand identity should be designed to stand the test of time. While it's okay to incorporate current design trends into your brand identity, don't rely on them too heavily. Your brand identity should be classic and timeless, so avoid using trendy fonts, colors, or design elements that may become dated quickly.
Consistent brand identity is key when it comes to building an effective brand image. Your logo, typography, color scheme, visual elements, and other brand assets should be consistent across all different platforms, and marketing materials. Always follow your brand guidelines. Inconsistency can create confusion and make it harder for potential customers to recognize and connect with your brand.
Neglecting the details
Small details can make a big difference when it comes to creating a memorable brand identity. Make sure your typography is legible and easy to read, your logo is scalable and versatile, your color scheme works well in different contexts, and stay consistent in your messaging style. Don't overlook the details - they can be the difference between a good brand identity and a great one.